The Business of Arts 2012:
Master class with fashion designer Liz
Mitchell
Liz Mitchell is
one of New Zealand’s leading couture and ready to wear designers. Her clothes
are chosen and worn for their gorgeous colours, sumptuous fabrics, classical
design, impeccable tailoring and attention to detail in every aspect of their
construction.
With a label founded on design excellence, Mitchell focuses on creating
unique and quality pieces that can be enjoyed over a number of seasons.
“I think the clothes we create have an enduring quality and that's always interested me,” she says.
“I think the clothes we create have an enduring quality and that's always interested me,” she says.
With a background
in fine arts and theatre, Mitchell brings a sense of drama to her sophisticated designs. In 2005 Mitchell was appointed a member of
the New Zealand Order of Merit for her services to the fashion industry. Her
knowledge of and respect for design history is reflected in her own work. Her
exquisite evening wear, glamorous made to measure garments and elegant ready to
wear designs are an expression of modernity, with a whisper of tradition.
"You are not just recreating the past; it is about giving a garment a past, present and a future."
"You are not just recreating the past; it is about giving a garment a past, present and a future."
In this Master Class she talks with arts consultant Tara Jahn-Werner
about the realities of creating her work in an often harsh economic
environment.
She has had her share of difficulties – in 2010 her company went into
voluntary liquidation after suffering a downturn in sales and orders. But she
survived and set up again, focusing on her core products and moving her company
forward as a leaner entity, and coming through, as she says, stronger and
hopefully wiser.